The Advanced Dictionary of Marketing: Putting Theory to Use
Scott Dacko
This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications. Example entries include: Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.
年:
2008
出版社:
Oxford University Press, USA
言語:
english
ページ:
632
ISBN 10:
0191536644
ISBN 13:
9780199285990
ファイル:
PDF, 6.77 MB
IPFS:
,
english, 2008