EXPERIENTLAL MARKETING SECRETS,STRATEGIES,AND SUCCESS STORIES FROM THE WORLD'S GREATEST BRANDS,KERRY SMITH DAN HANOVER
WILEY, Kerry Smith, Dan Hanover, featuring case studies from event marketer magazine, Smith, Kerry, Hanover, Dan, Kerry Smith, Dan Hanover
Written by the leaders of the experiential movement, Experiential Marketing documents the failure of traditional marketing techniques in reaching today's changing customers and lays out a blueprint for exploiting a new marketing paradigm. With more customers avoiding or ignoring ads, marketers need a new way to reach them--and companies such as Nike, HP, Anheuser-Busch, and Procter & Gamble that have turned to face-to-face "experiences" are generating billions in sales, expanding customer reach, and building stronger relationships with consumers who buy more, buy quicker... and buy forever. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, Smith and Hanover present an incredibly in-depth and compelling portrait of how companies around the world are using--and will use--experiences as the drivers of invented marketing mixes. -- Provided by publisher. Written by the leaders of the experiential movement, Experiential Marketing documents the failure of traditional marketing techniques in reaching today's changing customers and lays out a blueprint for exploiting a new marketing paradigm. With more customers avoiding or ignoring ads, marketers need a new way to reach them--and companies such as Nike, HP, Anheuser-Busch, and Procter & Gamble that have turned to face-to-face "experiences" are generating billions in sales, expanding customer reach, and building stronger relationships with consumers who buy more, buy quicker ... and buy forever. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, Smith and Hanover present an incredibly in-depth and compelling portrait of how companies around the world are using--and will use--experiences as the drivers of invented marketing mixes. -- Provided by publisher The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why,…
年:
2016
版:
2016
出版社:
John Wiley & Sons
言語:
English
ISBN 10:
1119145880
ISBN 13:
9781119145882
ファイル:
PDF, 28.92 MB
IPFS:
,
English, 2016